Everyone loves Target; I mean, what’s not to like about the multi-million dollar big-box store franchise. It is home to virtually everything you would ever need, whether it is groceries and toiletries or furniture, clothing, and home appliances.
Most importantly though are its reasonable prices. After all, there’s always time for a good discount, right?
So, needless to say, Target’s discounts are much loved by all shoppers. The success of their discounts is due to their unique and distinctive approach.
Walmart’s focal point is “everyday low prices'' while Costco’s focus is on “quality goods and services at the lowest possible prices.”
However, as marketing expert and professor Aleksandra Kavacheva points out, Target’s secret ingredient (to which their success is primarily attributed) is “Instead of focusing entirely on price, Target’s online and brick-and-mortar stores highlight the modern, up-to-date, chic products developed in collaboration with trending fashion and interior designers.”
If you put it into perspective, their strategy perfectly makes sense. Trending fashion designs? Check. Ultra-modern products? Check. What more do you need?
That is to say nothing of the extensive number of world-renowned designer brands the store has on sale. Of course, anyone walking away with a discounted designer brand purse or wallet after securing what would seem like the deal of the century would be over the moon.
Studies have demonstrated that deal-seeking customers are considerably less loyal to brands and companies as opposed to the average American shopper. Therefore attention to detail and constantly implementing reputable modern approaches to retain a happy and loyal customer base is vital.
There is scarcely any doubt that Target has been executing this to great effect and their unique discount approach is a prime case in point, having successfully captivated customers from across the country. Who knows what’s next? Whatever it is, Target will have it at some point!
It’s hard to imagine a life without denim. It’s the world’s most common reinforced fabric and we’ve probably all owned a pair of jeans at some point in our lives.
Jeans, as we know them today, were conceived by Levi Strauss and his methods of riveting the pockets and other parts of the fabric. He went into partnership with San Francisco tailor, Jacob Davis after the latter couldn’t afford the patent that Strauss was proposing to make the fabric last longer. Their invention changed workwear forever - denim was durable and didn't need to be washed as often. And when James Dean was shown wearing a pair of their iconic 501 jeans in Rebel Without a Cause, they found a whole new audience in the shape of that new invention, the teenager.
Combine these two factors of all-American workwear and rebellion and you’ve got the key to the brand’s emergence as a global force to be reckoned with. The rest of the world looked upon these simple trousers as a statement which said so much more than ‘I want a way of keeping my legs warm’. A legend was born.
Despite their popularity, Levi’s has never felt the need to exploit their popularity with extremely expensive prices as some manufacturers have done. There have been experiments with different forms of denim, like the late-90s methods of twisting its seams, but at heart, the brand retains its solidity and tradition.
Fans of fashion can spot short-lived fads from a hundred paces. This has never been an issue with these hard-wearing products. In fact, their Vintage range steps back in time with exact replicas of what made the brand so popular in the first instance. However they’re worn, Levi’s jeans are going to be the denim of choice for Americans for some time yet.